Culture Intelligence collaborates with 99x, featured in (Sri Lanka)

“I had the opportunity to participate in an experiment to compare how our organisation culture aligns with the culture of our target market – Norway. The assessment platform Culture Intelligence (, which measures aspects of culture across 100 distinct values, visualises alignment against an aspired culture, and proposes actions for personal reflection and change, served as the tool of measurement. These values are grouped in a culture map that spans across broader themes such as achievement, sense of belonging, visioning, synergy, and collaboration, among others. The Norwegian culture code on the platform was derived using responses from over 5,500 predominantly mid to senior level employees in Norway and Sweden. Around 50 responses were collected in Sri Lanka for this pilot programme.”

Chrishan de Mel, Chief Marketing and Corporate officer at 99x