Our Values
New ways
We are in business to help leaders understand their culture, to make it more valuable to their business. We constantly search to find new ways to explore and innovate how to make culture their competitive advantage. In a visionary perspective, we design ways for business teams to move forward into a better version of themselves.
Co-create
We partner with our customers and partners to understand their needs and ambitions to ensure their input to the culture code. In a collaborative way, we create synergy between the parts of a project so the outcome is better that any of the parts could have done by themselves. In this approach, we seek to understand the customer needs and not only accept their wants.
Insight
We have a strong commitment to be the thought leaders in the culture business. Our radar is on in any part of the business arena to identify and learn from researchers, large management consultancies and other smart niche companies who are engaged in values and culture. In our approach, we come across interesting sources of new insight so we can learn and improve our own approach. We are global learners, with a deep desire to share the best of that with our ecosystem
Accountability
We work with ingrained individual values, something that is very personal and highly sensitive to each person. We have a solid grip on information security and GDPR, and we start every project by building trust and accountable ways to deliver our services. We show up with integrity and take the ethical part into the professional approach anywhere we are involved. In that sense, we also have the right to say no to customers if we don’t see that their business is ethical.
Further reading
