We radically improve insight and applications to business culture.​

Our vision is to create a top values-driven eco-system that, together with customers, companies, partners, and a copilot, powers a more values-driven society.



Read Founder's story

Our belief about culture

We believe that culture is crucial to get right, and every leader has the opportunity to do so in their own way, in order to enhance the effectiveness of their team.

On a personal level, the culture data enables leaders to reflect on their own values, conduct, and leadership style, ultimately transforming them into not just better leaders but better individuals.

When individuals strive to be better, it positively impacts businesses, leading to a better society. By making these improvements, we contribute to creating a better world.

About Us

Our impact 


Unique users


Organization surveyed


Values priorities made

Our Values

New Ways

We help leaders understand and enhance their culture to create a competitive advantage. Through exploration and innovation, we design visionary ways for business teams to evolve into a better version of themselves.


We partner with our customers and partners to understand their needs and ambitions, ensuring their input in our culture code. Through collaboration, we create synergy in projects, resulting in a superior outcome. Our approach focuses on understanding customer needs, not just their wants.


We strive to be thought leaders in the culture business by constantly seeking insights from researchers, management consultancies, and niche companies engaged in values and culture. We learn from these sources to improve our own approach and share the best with our ecosystem.


We prioritize individual values and uphold information security and GDPR. Our projects are built on trust and accountability, with integrity and an ethical approach. We reserve the right to decline customers whose businesses are not ethical.

Meet the team