How we deliver value

Our methodology generates accurate measures of the values and culture in an organisation. These insights create the basis for decision-making, people management and culture development.

Strategic culture development begins with a baseline

With baseline mapping, the values of a team are identified and presented on a culture map. This map consists of specifics about:

  • Prioritised values
  • Preferred mindset
  • Fitness to strategic culture codes

The «best fit culture» for any business is the one that is most aligned with the business strategy. The «best fit culture» also buildon a sufficient level of alignment to existing values, hereby mobilising the organisation’s actual priorities.

We ensure personal engagement for everyone involved through individual reports with insights into their own culture footprint.

Balancing business culture and strategy

Insight into values and culture provide a unique understanding for the existing business performance and help identify opportunities for growth.

Our cultural assessments give management a precise understanding of the mindset of a team as a whole, identifying key drivers for motivation and action.

The degree of alignment of culture, strategy and market position is the major factor in determining the organisational long term performance and success (Heskett, J., The Culture Cycle, 2011).

The real culture

Culture is defined as the sum of values actually prioritised by employees – not what is communicated by management.

Culture consciousness

… is knowing the company culture enough to make decisions in a timely and accurate manner.

Data-driven culture development

Culture drives how people collaborate, how they take risk, how they feel valued and how they innovate. It is the systematic understanding of what people find important to put into action.

Although businesses recognise that culture is important, there seems to be a missing link between this understanding and the access to a language, dataset and framework needed to manage and develop cultures. Without data and a framework, it is hard to structure and develop ways for improvement and measurement of achievements.

A research-based approach to culture

We lean on research founded in the 1970s when science and psychology collided. The key questions asked were how people-oriented sciences could be more measurable, more quantified, and more useful for business.

Since 1999, we have explored and documented the effect of working with values and culture. The database for Culture Intelligence incorporates business experience and development projects from a period of 15 years, including projects in Scandinavia, US and UK.

Culture impacts performance. Company with engaged culture has 30% greater satisfaction, 65% greater share-price increase, and 26% less employee turnover. Queen’s University Centre for Business Venturing


Why is culture important?

Culture is documented to have a significant impact on performance. It shows up as a critical factor for team collaboration, learning and innovation, which heavily impact strategy implementation, organizational change and effective restructuring.

A business culture is not easy to see, and is by default challenging to measure, monitor and manage. By visualizing the values in a team, a better shared understanding of the Actual culture is likely. This enables the team a data driven process for cultural development and optimalisation towards an Aspired team culture to match the business strategy.

What is Culture Intelligence?

Culture Intelligence is a SaaS (Software as a Service) platform that allows a leader to map the existing culture in a few hours. The leaders can:

  • Map the existing culture with the help of survey
  • Compare it to a desired strategic culture with the help of strategic custom code
  • Provide the team and each person with a plan to contribute to the culture shift with the help of our data visualization and reporting tool.

So, how do you measure the culture?

The Culture Intelligence digital platform is based on a diversity of the most relevant theories from values research, and 20 years’ experience from this field. The model consists of 100 values, with each value being clearly defined. Each value belongs to one of the seven mindsets. The Culture Intelligence reports visualize your values, preferred mindset, and the culture you most align with.

How does the survey look like?

The survey consists of 8 demographic questions and 100 values questions each containing 4 value statements. When going through the survey, you are asked to select the one statement out of four that is most important to you. Example:

It is most important to me to:

  1. be helpful
  2. challenge others
  3. take care of my family
  4. build a team

The survey takes you approximately 25-30 minutes.

How do I start using the platform?

Once you have signed the contract, you will be given a username to login in the platform. Depending on the user right you have, you will be able to create survey, send survey, visualize the data, and send the report to the participants.

Where can I get the information about pricing?

To get the right plan and pricing for your team please contact us at


Do I need to have statistics/technical background to use the Culture Intelligence platform?

No, you do not need to have any statistics/technical background. The platform is self-explanatory, and the User Manual will always be your best friends.

Is it possible to integrate the Culture Intelligence platform with other applications through API?

Unfortunately, our infrastructure is not yet ready to accommodate this feature. If you want to have this feature in future, please send an email to

What kind of data are collected during the survey?

We collect two different types of data: i) Demographics ii) Value Preference

How long do you keep the participants’ data?

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